The world of marketing has changed as the Internet has become a big player. Millions of consumers go online to research products as they're making buying decisions. One of the advertising concepts that has been impacted most directly is branding. It’s more difficult to establish trust and loyalty considering the extreme amount of competition in online marketing.
As such, marketers must adapt their strategies and employ new tools to maintain brand awareness. Some have been successful in distributing a consistent message and preserving their online reputation. Companies can take pointers from these unique approaches, so long as they don’t lose sight of their goals and their target audience. These success stories can also provide inspiration to take your brand in an innovative direction. Still, any novel approach to a branded content strategy must stay true to brand identity. For more information, be sure to read the full article on our blog!