With online video viewership increasing every month, the sooner you can start incorporating video in your social media marketing mix, the better. As you get started, consider the following tips.
· Check out varying video channels. YouTube is a natural place for most companies to start with online video content, but there are other options.
· Provide high quality interesting content. If you're not creating great content, no one will stick around to watch it for very long.
· Set up a video publishing schedule. Plan to publish a set number of videos per month. Think about the amount of content creation that makes sense for your team and how you can incorporate videos into your existing social media calendar.
To find out more be sure to read this week's blog post "Video In Your Social Media Marketing Mix"
